Successful B2B marketers utilize Conversion Rate Optimization (CRO) to fine-tune a business’s online presence and guide users seamlessly toward desired actions on a website - whether it's making a purchase, signing up for a newsletter, downloading an ass

Here we will look at the true power of personalization in marketing and, no, I’m not talking about dynamically showing the visitor’s name from their form submission – “Thanks {Abraham}”. The type of personalization that I am talking about will result

We have conducted a multitude of A/B tests, many for B2B clients. Here we will showcase the top performing tests that we ran for paid media landing pages - where the goal was to increase form submissions and generate qualified leads Test the Location of t

When testing a website to improve conversion rates there are a multitude of tests and ways to approach the challenge. In this post I’ll share three Conversion Rate Optimization (CRO) tests that continually perform the best for increasing conversions for our

We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even p

Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically -- registration form submi

This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who

Many marketer’s working to generate leads via digital channels get very focused on one single action; the website conversion. In my opinion, this viewpoint is too narrowly focused given the amount of activity that must occur both before and after the website

“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community.  How much statistical confidence do we need?... How should it be calculated?... How much data is required for the confidence t

The purpose of website testing, in general, is to improve results - whether that be site engagement, form completions, eCommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and test

You know your website needs improvement, but...    - Where do you start?    - How do you deal with all the conflicting opinions? Answer:  Ask your prospective customers! There is a relatively fast, easy and inexpensive way to solicit very sp

I think too often marketers get in a habit of creating the same type of assets over and over, or just updating old assets. Instead consider expanding the different types of assets that you make available. Be creative and often those will be the most compelling

By Dale Hursh, President, SmartSearch Marketing In B2B digital marketing, the #1 key to your success is converting web visitors into leads and sales. Perhaps you’ve got plenty of web traffic. Great. But how’s your conversion rate? What percentage of

by Dale Hursh, President, SmartSearch Marketing In B2B digital marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors