Valuable, relevant, easy-to-understand information is what customers seek.
Customers are in control. They covet useful information that makes them more intelligent and enables them to be a “better buyer”.
Understanding your prospects’ search behavior provides meaningful insights into their needs and wants, at each phase of their buying journey.
Your Content Marketing Goals
Avid Demand builds content marketing programs that help B2B marketers engage prospects, educate buyers, differentiate your brand, grow your subscriber base, drive downloads and registrations, increase attendance, and more…
Not sure what your customers are searching for?
> Effective marketing depends on great content.
> Great content attracts the right people.
> The right people engage with digital resources such as videos, downloadable assets, webinars, and case studies.
> Engagement builds trust.
> Trust leads to the sharing of information.
> Sharing is essential for lead acquisition and lead nurture.
We review your buyer personas; analyze how people search; and determine what content prospects visit on your site. We research your competitors’ websites and blogs.
We compare your customers’ needs to the content you provide, and identify critical gaps. We prioritize a content development plan, and create optimized content to fill gaps, engage prospects, and generate leads.