Landing Page Case Study: Dynamic Content
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
WHAT ARE YOUR CUSTOMERS LOOKING FOR?
Valuable, relevant, easy-to-understand information is what customers seek.
Customers are in control. They covet useful information that makes them more intelligent and enables them to be a “better buyer”.
Understanding your prospects’ search behavior provides meaningful insights into their needs and wants, at each phase of their buying journey.
Your Content Marketing Goals
Avid Demand builds content marketing programs that help B2B marketers engage prospects, educate buyers, differentiate your brand, grow your subscriber base, drive downloads and registrations, increase attendance, and more…
Not sure what your customers are searching for?
RELEVANT CASE STUDIES
Learn More About How Avid Demand Can Improve Your Content Marketing Results
Read More ⟶
SEO Case Study: Evergreen Content
Optimization of evergreen content related to recurring, annual events increased qualified website traffic by 137% in the first year.
SEO Case Study: Optimized Blog Content
A highly targeted blogging strategy increased organic traffic and generated additional conversions.
CONTENT GAP ANALYSIS
We review your buyer personas; analyze how people search; and determine what content prospects visit on your site. We research your competitors’ websites and blogs.
We compare your customers’ needs to the content you provide, and identify critical gaps. We prioritize a content development plan, and create optimized content to fill gaps, engage prospects, and generate leads.
AVID DEMAND CONTENT MARKETING SERVICES
- Content management
- Content development
- Content optimization (SEO)
- Content gap analysis
- Web content
- Blog posts
- Downloadable assets
- White papers
- Case studies
- Articles
- Infographics
CONTENT AT THE CORE
> Effective marketing depends on great content.
> Great content attracts the right people.
> The right people engage with digital resources such as videos, downloadable assets, webinars, and case studies.
> Engagement builds trust.
> Trust leads to the sharing of information.
> Sharing is essential for lead acquisition and lead nurture.