CRO Case Study: Increasing Demo Requests
See how this client’s 2-phase CRO test plan increased software demo requests by 127%
CONVERSION RATE OPTIMIZATION
Getting buyers to your website is only half the battle. Your marketing success depends on engaging prospects and converting visitors into qualified leads.
Conversion Rate Optimization (CRO) programs involve website behavior analysis and testing designed to improve conversion.
By improving website conversion, you amplify results across all online programs, improving marketing efficiency and ROI.
RELEVANT CASE STUDIES & ARTICLES
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CRO Case Study: Improve Lead Volume & Quality While Reducing Cost
See how this client’s conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.
3 Essential Best Practices To Maximize Conversions
Here are three B2B conversion best practices to transform your website’s user experience and significantly increase conversion rates.
CRO TESTING
CRO testing programs rely on a variety of tools and technology, including:
- Testing platforms (Google Optimize, VWO, Unbounce, Optimizely)
- Google Analytics insights
- Click path analysis
- Heat Map analysis
- Funnel metrics
- Web surveys to gather qualitative feedback
- Exit overlays to capture contact information
- Virtual Usability Tests
- Lessons Learned from PPC landing page tests
AVID DEMAND CRO SERVICES
- Website conversion analysis
- Website usability assessment
- Analytics audit
- CRO strategy
- Website testing
- Click path analysis
- Heat mapping
- Qualitative collectors
- Customer surveys
- Conversion reporting
CONVERSION RATE OPTIMIZATION (CRO)
Our Conversion Rate Optimization (CRO) projects are designed to:
- Improve website engagement
- Increase conversions /drive qualified leads
- Gain insight into visitor and buyer behavior
We start with an initial data analysis that sets a baseline for your website conversion rate– by audience, channel and device. We ensure that your analytics program is set-up properly, and we verify conversion tracking. We assess your website’s paths to conversion and calls-to-action.
Based on this analysis, we develop a customized test plan with specific conversion improvement goals.