Blog
Why B2B Marketers Must Implement a Multi-Touch Attribution Approach to Accurately Estimate ROI
Struggling to identify the touchpoints that drive conversion? A multi-touch approach can help. These models work together to...
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How to Build a Comprehensive B2B SEO Strategy
Discover how to craft a winning B2B SEO strategy that drives qualified leads and accelerates business growth. This guide covers actionable tips on audience targeting, keyword research, and optimizing your website for success.
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The Evolution of Paid Media in ABM Campaigns
Curious about how account-based marketing (ABM) has evolved and why it’s a game-changer? Dive into advanced ABM strategies that drive higher ROI, focus on personalization, intent-based retargeting, and multi-channel engagement.
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Top 3 Things B2B Marketers Must Do NOW to Prepare for a Cookie-less Future
In this post, we will help put your worries aside by focusing on the techniques you should invoke to lead in a cookie-less market, including first-party data, zero-party cookies, CRM integration & CDP deployment.
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Future Trends in B2B Paid Media: What to Expect in 2025
New trends, such as AI-driven ad strategies, have emerged to keep pace with unexpected customer behaviors. In this blog, we'll delve into the vital future trends that are going to shape the paid media industry.
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Leverage Programmatic Ad Buying to Improve ABM Results
See how programmatic ad buying can support and enhance your ABM strategy. Avid Demand shares tips on utilizing behavioral insights to customize marketing efforts, and using programmatic engagement metrics to identify new, unknown target prospects.
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6 B2B Lead Generation Strategies Proven to Boost Sales
Avid Demand shares six effective B2B lead gen strategies designed to generate qualified leads and grow your sales pipeline.
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Tips on Implementing Floodlight Tracking to Improve Paid Media Programs
Discover the power of Floodlight tracking for digital advertising! In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
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What is Sales Enablement and Why Your Business Needs It
Building an effective Sales Enablement tech stack is crucial for streamlined sales and sustained growth. This post includes tips to integrate a CRM system like Salesforce, capitalize on marketing automation with platforms like Marketo, and more.
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Adobe Analytics vs. Google Analytics 4 - Which is Best For Your Business?
Unlocking the power of analytics is pivotal for business success. When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.
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5 Ways to Leverage ChatGPT to Accelerate SEO Results
With the evolution of AI-driven tools, leveraging ChatGPT is a smart way to accelerate and enhance optimized content development to improve SEO results. Here's how...
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Unpacking "Not Set" Landing Pages in GA4
Fixing "Not Set" landing pages in GA4 is crucial for accurate website insights. In this post Avid Demand provides tips on resolving session timeouts and tracking code errors to minimize “Not Set” page data.
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