Blog
See How Covid Changed B2B Marketing (Perhaps Forever!)
We've compiled a summary of the most impactful ways the Covid-19 Pandemic impacted B2B marketing -- for both sellers and buyers.
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B2B Marketing Attribution Models
Let's explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more...
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Facebook Advertising for B2B? Don’t Rule it Out
Don’t rule Facebook advertising out of B2B advertising strategies. From competitive considerations to measurable results, we have four reasons to add Facebook to your next B2B advertising campaign.
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The Importance of Understanding Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here's how...
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Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
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How to Audit Your Brand's Search Experience
Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you "walked a mile" in your customers' search shoes? Here's how...
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Is Reddit Worth it for B2B Marketers?
Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?
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Google Analytics 4 Implementation Checklist
Google is halting data processing for Universal Analytics in July 2023. Marketers must switch to Google Analytics 4 to ensure data continuity. Will you be ready?
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4 Critical SEO Questions That Enable You to Beat the Competition
Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors?
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B2B Ad Targeting to Maximize Spend
Paid media targeting tips to ensure you reach qualified prospects via paid search, paid social and programmatic media buying. Improve the efficiency and effectiveness of your media spend.
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Data Privacy, CCPA and GDPR
Google Analytics and Consent Management Platform (CMP) recommendations to ensure accurate implementation of Data Privacy regulations.
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B2B Marketing Budgets - Insights from CMOs
CMOs share B2B marketing budgets - as % of revenue, % total budget, and by industry.
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