B2B DIGITAL MARKETING BLOG

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Utilize Pipeline Progression Data to Prove Marketing ROI

B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)

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How to Audit Your Brand's Search Experience

Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you "walked a mile" in your customers' search shoes? Here's how...

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Is Reddit Worth it for B2B Marketers?

Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?

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Google Analytics 4 Implementation Checklist

Google is halting data processing for Universal Analytics in July 2023. Marketers must switch to Google Analytics 4 to ensure data continuity. Will you be ready?

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4 Critical SEO Questions That Enable You to Beat the Competition

Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors?

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B2B Ad Targeting to Maximize Spend

Paid media targeting tips to ensure you reach qualified prospects via paid search, paid social and programmatic media buying. Improve the efficiency and effectiveness of your media spend.

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Data Privacy, CCPA and GDPR

Google Analytics and Consent Management Platform (CMP) recommendations to ensure accurate implementation of Data Privacy regulations.

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B2B Marketing Budgets - Insights from CMOs

CMOs share B2B marketing budgets - as % of revenue, % total budget, and by industry.

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Understanding the B2B Revenue Engine

Learn more about SiriusDecisions' cohesive, integrated system designed to accelerate B2B growth. This excerpt from the 2019 Sirius Summit includes strategic, operational and technical tips.

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Landing Page Testing & Data Segmentation

Tips on paid media landing page tests. Maximize lead gen results by segmenting test data and analyzing results by audience, channel and device.

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SEO Blueprint: Your Strategic Roadmap

Learn how to develop a customized, prioritized SEO plan, specifically designed to beat the competition. Focus and prioritization are key to your SEO success.

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SEO Tips to Increase Organic Traffic

7 proven tips to increase organic search results. Recommendations include: URL structure, page speed, internal linking, headers, Page Titles, META, and alt image tags.

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