THE AVID DEMAND BLOG
B2B Marketing Tips, Trends, Opinions & Recommendations
Google June 2025 Core Update: What B2B Companies Should Watch For
Blake Adkins
July 31, 2025
Google’s June 2025 Core Update brought additional volatility to search rankings.
SEO Recommendations to Capitalize on Google AI Overviews
Blake Adkins
July 14, 2025
Google’s rollout of AI Overviews is transforming how people interact with
YouTube Optimization Tips for Successful Video Marketing
Patricia Hursh
May 28, 2025
B2B videos have become the most effective form of business marketing
Why LinkedIn’s Premium CPCs Are Worth It for B2B Marketers
Todd Campbell
April 9, 2025
LinkedIn Ads have higher CPCs because they deliver unmatched access to
How to Measure the True Value of B2B Programmatic Advertising
Todd Campbell
April 3, 2025
Programmatic advertising in B2B marketing enhances brand awareness and reach by
ABM Strategies for B2B Paid Media Success
Bassem Salem
March 26, 2025
Unleash the potential of ABM strategies for B2B campaigns. Learn actionable
Google Core Update, March 2025: What B2B Companies Need to Know
Avid Demand
March 19, 2025
Google’s March 2025 Core Update impacts rankings and Google Discover visibility,
Best Ways to Integrate LinkedIn Ads with Your CRM Platform
Bassem Salem
March 12, 2025
Looking to achieve better results with LinkedIn Ads? Discover the best
Optimizing LinkedIn Sponsored Content for High-Value B2B Leads
Bassem Salem
March 5, 2025
Aiming to boost high-value B2B leads through LinkedIn? This guide breaks
