B2B LEAD GENERATION

Find & Engage Prospects > Drive Qualified Leads

THE B2B LEAD GENERATION PROCESS

We are a globally-recognized B2B lead generation agency. Our comprehensive methodology allows you to find and engage prospects across the entire customer journey.

  • FIND your target audience
  • ENGAGE target prospects and ABM accounts
  • CONVERT prospects into Marketing Qualified Leads (MQLs)
  • TRACK leads through the sales funnel
  • OPTIMIZE marketing program based on sales results
  • MAXIMIZE your digital marketing ROI

 

B2B LEAD GEN STRATEGY

FIND YOUR CUSTOMERS

A successful B2B lead generation program requires a full-funnel, omni-channel approach including: PPC (Pay Per Click)SEOsocial media, and content marketing.

ENGAGE & CONVERT PROSPECTS

One of the most effective ways to engage prospects and improve conversion rate is via B2B lead generation landing pages and rapid, iterative landing page testing.

TURN LEADS INTO SALES

Obtaining a lead is only the beginning. We import leads into your CRM and marketing automation systems and track leads as they move through the sales funnel.

MAXIMIZE RESULTS

Integration with your CRM and marketing automation systems and a strong feed-back loop with sales allows us to improve lead quality over time and ultimately optimize your B2B digital marketing program based on (not volume of leads) but bottom line sales results.

Lead Generation KPIs include:

  • Conversion rate and cost-per-lead
  • MQLs and SALs
  • Lead Quality Score

Download your free B2B guide

The Full-Funnel B2B Marketing Guide provides:

  • Proven methods to generate more leads at every stage of the B2B buy-cycle
  • Tips to engage prospects as they research, compare and select products and services

Get Your Guide

SmartSearch Marketing is now Avid Demand