THE B2B LEAD GENERATION PROCESS
We are a globally-recognized B2B lead generation agency. Our comprehensive methodology allows you to find and engage prospects across the entire customer journey.
- FIND your target audience
- ENGAGE target prospects and ABM accounts
- CONVERT prospects into Marketing Qualified Leads (MQLs)
- TRACK leads through the sales funnel
- OPTIMIZE marketing program based on sales results
- MAXIMIZE your digital marketing ROI
B2B LEAD GEN STRATEGY
FIND YOUR CUSTOMERS
A successful B2B lead generation program requires a full-funnel, omni-channel approach including: PPC (Pay Per Click), SEO, social media, and content marketing.
ENGAGE & CONVERT PROSPECTS
One of the most effective ways to engage prospects and improve conversion rate is via B2B lead generation landing pages and rapid, iterative landing page testing.
TURN LEADS INTO SALES
Obtaining a lead is only the beginning. We import leads into your CRM and marketing automation systems and track leads as they move through the sales funnel.
Integration with your CRM and marketing automation systems and a strong feed-back loop with sales allows us to improve lead quality over time and ultimately optimize your B2B digital marketing program based on (not volume of leads) but bottom line sales results.
Lead Generation KPIs include:
- Conversion rate and cost-per-lead
- MQLs and SALs
- Lead Quality Score