CRO Case Study: Improve Lead Volume & Quality While Reducing Cost
See how this client’s conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.
We are a globally-recognized B2B lead generation agency. Our comprehensive methodology allows you to find and engage prospects across the entire customer journey.
Learn More About How Avid Demand Can Improve Your Marketing Results
See how this client’s conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.
Sitelink extensions allow marketers to direct searchers to high priority, converting pages. Our client saw a 101% increase in MQLs after implementing a comprehensive sitelink strategy.
Avid Demand shares six effective B2B lead gen strategies designed to generate qualified leads and grow your sales pipeline.
A successful B2B lead generation program requires a full-funnel, omni-channel approach including: PPC (Pay Per Click), SEO, social media, and content marketing.
One of the most effective ways to engage prospects and improve conversion rate is via B2B lead generation landing pages and rapid, iterative landing page testing.
Obtaining a lead is only the beginning. We import leads into your CRM and marketing automation systems and track leads as they move through the sales funnel.
Integration with your CRM and marketing automation systems and a strong feed-back loop with sales allows us to improve lead quality over time and ultimately optimize your B2B digital marketing program based on (not volume of leads) but bottom line sales results.
Lead Generation KPIs include: