CRO Case Study: Improve Lead Volume & Quality While Reducing Cost
See how this client’s conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.
ENGAGE & CONNECT
Successful B2B lead nurturing programs keep qualified prospects engaged and proactively moving through their buy process (and your sales pipeline).
Today’s business buyers expect personal interactions and information that is highly relevant and timely based on their unique and specific needs.
Our B2B lead nurturing solutions help clients further penetrate target accounts and continually engage with qualified prospects. Common lead nurture solutions include content marketing, remarketing, programmatic media buying and email nurture programs.
NEED AN OUTREACH PROGRAM THAT ACCELERATES YOUR PROSPECTS’ JOURNEY?
RELEVANT CASE STUDIES & ARTICLES
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Lead Nurture, Scoring & Engagement
Tips on automating the lead scoring, cultivation and nurturing process.
Web Conversions and the Lead Funnel
Website conversions are one step in a multi-phase buy-cycle. Lead nurture and ongoing engagement is required to ensure pipeline progression.
LEAD NURTURE STRATEGY
We ensure that your lead nurture strategy is aligned with customers’ behavior. Digital marketing channels and the content/assets provided are aligned with buyers’ needs at every stage of the customer journey.
We measure success based on lead nurturing KPIs such as:
- Account penetration
- Prospect engagement
- Pipeline velocity
Avid Demand works with B2B enterprises that utilize many different lead nurture platforms and systems. Our goal is to ensure accuracy, consistency, efficiency and effectiveness across an integrated and comprehensive digital marketing program regardless of the technology deployed.