How to Audit Your Brand's Search Experience
Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you “walked a mile” in your customers’ search shoes? Here’s how…
CREATE MARKET INTEREST
A full-funnel demand generation strategy is required to reach and engage your target audience throughout their entire customer journey.
Avid Demand develops a customized demand generation solution based on your Unique Value Proposition (UVP), marketing positioning requirements, business goals and marketing priorities.
We take an omni-channel approach to providing relevant content across all B2B buy phases. This builds brand awareness, generates interest, and drives engagement. Your demand gen strategy provides a strong foundation that supports and enables targeted lead generation and account-based marketing (ABM) programs.
NEED A DEMAND GENERATION STRATEGY THAT ENSURES ROI?
REACH NEW PROSPECTS
Digital demand generation solutions help you reach new markets and promote new products or services. This is also an effective way to differentiate your company, competitively position in the marketplace, and engage additional prospects.
We build a customized, multi-channel program for each client based on your unique business objectives and marketing goals.
RELEVANT ARTICLES
More Demand Generation Thought Leadership from Avid Demand
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B2B Marketers Must Understand Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here’s how…
Comparison of B2B Marketing Attribution Models
Let’s explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more…
IMPROVE YOUR DEMAND GENERATION RESULTS
Demand Gen KPIs include:
- Brand awareness
- Market share
- Market penetration (reach and frequency)
- Target account engagement
Learn more about the digital marketing services we provide to generate demand for your brand.