Blog
See How Covid Changed B2B Marketing (Perhaps Forever!)
We've compiled a summary of the most impactful ways the Covid-19 Pandemic impacted B2B marketing -- for both sellers and buyers.
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Blog
B2B Marketing Attribution Models
Let's explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more...
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Blog
Facebook Advertising for B2B? Don’t Rule it Out
Don’t rule Facebook advertising out of B2B advertising strategies. From competitive considerations to measurable results, we have four reasons to add Facebook to your next B2B advertising campaign.
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Blog
The Importance of Understanding Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here's how...
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Blog
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
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Blog
How to Audit Your Brand's Search Experience
Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you "walked a mile" in your customers' search shoes? Here's how...
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Blog
Is Reddit Worth it for B2B Marketers?
Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?
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Blog
Google Analytics 4 Implementation Checklist
Google is halting data processing for Universal Analytics in July 2023. Marketers must switch to Google Analytics 4 to ensure data continuity. Will you be ready?
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Case Study
SEO Case Study: Blog Optimization Improves Organic Conversions by 85%
A customized SEO strategy increased organic blog traffic and conversions
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Blog
4 Critical SEO Questions That Enable You to Beat the Competition
Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors?
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Infographic
B2B Lifecycle Marketing
We help B2B marketers find and engage prospects across the entire buy cycle.
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Press Release
SmartSearch Marketing Completes Major Rebranding, La...
SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency. Patricia Hursh, a...
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