RESOURCES

Reset
Press Release

SmartSearch Marketing Completes Major Rebranding, La...

SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency. Patricia Hursh, agency founder ...

ReadMore

Blog

B2B Ad Targeting to Maximize Spend

Paid media targeting tips to ensure you reach qualified prospects via paid search, paid social and programmatic media buying. Improve the efficiency and effectiveness of your media spend.

ReadMore

Case Study

CRO Case Study: Improve Lead Volume & Quality W...

See how this client's conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.

ReadMore

Case Study

Landing Page Case Study: Dynamic Content

Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.

ReadMore

Case Study

CRO Case Study: Increasing Demo Requests

See how this client's 2-phase CRO test plan increased software demo requests by 127%

ReadMore

Blog

Data Privacy, CCPA and GDPR

Google Analytics and Consent Management Platform (CMP) recommendations to ensure accurate implementation of Data Privacy regulations.

ReadMore

Blog

B2B Marketing Budgets - Insights from CMOs

CMOs share B2B marketing budgets - as % of revenue, % total budget, and by industry.

ReadMore

Blog

Understanding the B2B Revenue Engine

Learn more about SiriusDecisions' cohesive, integrated system designed to accelerate B2B growth. This excerpt from the 2019 Sirius Summit includes strategic, operational and technical tips.

ReadMore

Blog

Landing Page Testing & Data Segmentation

Tips on paid media landing page tests. Maximize lead gen results by segmenting test data and analyzing results by audience, channel and device.

ReadMore

Article

Content Development Tips for ABM

MarTech Today article, authored by Natasha Humphrey.

ReadMore

Blog

SEO Blueprint: Your Strategic Roadmap

Learn how to develop a customized, prioritized SEO plan, specifically designed to beat the competition. Focus and prioritization are key to your SEO success.

ReadMore

Blog

SEO Tips to Increase Organic Traffic

7 proven tips to increase organic search results. Recommendations include: URL structure, page speed, internal linking, headers, Page Titles, META, and alt image tags.

ReadMore

SmartSearch Marketing is now Avid Demand