Paid Media
100% of our Paid Media Managers have 15+ years of experience managing complex B2B advertising programs. We specialize in developing and managing full-funnel, omni-channel solutions that integrate paid search, paid social, remarketing, display, video ads, programmatic media buying, content syndication, and more.
Every client engagement includes a customized, interactive, web-based Paid Media Performance Dashboard, with nightly API updates. This is an “always on” self-serve way for clients to check paid media results at any time. We also provide a Monthly Results Report (PDF) with insights and recommendations.
Ad channels we manage include Google Ads, Microsoft Ads, LinkedIn, Facebook, AdDaptive (programmatic), and YouTube.
Agency certifications:
Our Paid Media team is certified in all available Google and Microsoft Ads programs.
Organic Search
Every Avid Demand SEO Manager brings at least 12 years’ experience managing basic and advanced organic search programs that include strategy and planning, market research, technical website audits, competitive analysis, on-page & off-page implementation, and the development of your customized Organic Search Performance Dashboard.
We are experts at utilizing SEO tools and platforms such as MOZ, SEMrush, and Google Search Console.
Agency certifications include:
Marketing Analytics
Avid Demand Analytics Experts offer 10+ years’ experience managing website and marketing measurement programs. We focus on a data-driven approach to measure and improve results, building customized dashboards that prove marketing ROI. The majority of our solutions involve the implementation and management of Google Analytics and Google Tag Manager.
Our Analytics programs include account set-up, audits, conversion tracking, website behavior analysis, and customized reporting and Performance Dashboards.
Agency certifications include:
Conversion Rate Optimization (CRO)
Avid Demand’s Conversion Improvement & Testing Experts have, on average, 12 years’ experience managing programs designed to engage visitors and generate leads.
Solutions include paid media landing pages as well as website CRO programs. Your program involves the implementation of conversion best practices, competitive assessments, benchmark metrics, a testing strategy, a prioritized test plan, and the development and management of all tests.
We have a successful track record managing CRO programs utilizing nearly every possible platform, including Google Optimize, VWO, Unbounce, Optimizely, Hupspot, Marketo, and more.
Mar Tech Integration
We strive to measure marketing results based on lead qualification, progression and revenue generation. Our team has experience integrating with nearly every available ABM, CRM and Marketing Automation platform, including – Hubspot, Salesforce, Pardot, Marketo, Terminus, Demandbase, and others.
We find non-intrusive ways to integrate your back-end data into our Marketing Performance Dashboards, so that we can collectively measure and improve lead nurture, pipeline progression, and ROI.