AGENCY CREDENTIALS

Clients have confidence in our certified skills, proven experience, and industry knowledge

Paid Media

100% of our Paid Media Managers have 15+ years of experience managing comprehensive ad programs that integrate paid search, remarketing, display, paid social, video ads, programmatic media buying, content syndication, and more.  Platform APIs enable us to create your customized, real-time, web-based Paid Media Performance Dashboard.

Ad campaigns we manage include Google Ads, Bing Ads, Ad Roll, LinkedIn, Twitter, Facebook, Centro (programmatic), and You Tube.

Agency certifications include:

Google Partner Certification Centro Certification Microsoft Ads Certification

Organic Search

Every Avid Demand SEO Manager brings at least 12 years’ experience managing basic and advanced organic search programs that include strategy and planning, market research, technical website audits, competitive analysis, on-page & off-page implementation, and the development of your customized Organic Search Performance Dashboard.

We are experts at utilizing SEO tools and platforms such as MOZ, SEMrush, and Google Search Console.

Agency certifications include:

Moz SEMrush SEO Certification Google Search Console

Marketing Analytics

Avid Demand Analytics Experts offer 10+ years’ experience managing website and marketing measurement programs.  We focus on a data-driven approach to measure and improve results, building customized dashboards that prove marketing ROI.  The majority of our solutions involve the implementation and management of Google Analytics and Google Tag Manager.

Our Analytics programs include account set-up, audits, conversion tracking, website behavior analysis, and customized reporting and Performance Dashboards.

Agency certifications include:

Google Analytics Certification Google Tag Manager Adobe Analytics

Conversion Rate Optimization (CRO)

Avid Demand’s Conversion Improvement & Testing Experts have, on average, 12 years’ experience managing programs designed to engage visitors and generate leads.

Solutions include paid media landing pages as well as website CRO programs. Your program involves the implementation of conversion best practices, competitive assessments, benchmark metrics, a testing strategy, a prioritized test plan, and the development and management of all tests.

We have a successful track record managing CRO programs utilizing nearly every possible platform, including Google Optimize, VWO, Unbounce, Optimizely, Hupspot, Marketo, and more.

Mar Tech Integration

We strive to measure marketing results based on lead qualification, progression and revenue generation.  Our team has experience integrating with nearly every available ABM, CRM and Marketing Automation platform, including – Hubspot, Salesforce, Pardot, Marketo, Terminus, Demandbase, and others.

We find non-intrusive ways to integrate your back-end data into our Marketing Performance Dashboards, so that we can collectively measure and improve lead nurture, pipeline progression, and ROI.

THE AVID DEMAND COMMITMENT

“Trends in digital marketing continue to evolve, and our goal as an agency is to obtain important industry accreditations and credentials as required to best serve our clients. Being selected as a Premier Google Partner and receiving the Premier Badge demonstrates our team’s commitment to delivering the very best in digital advertising and website analytics.”

Patricia Hursh, vice president of client delivery at Avid Demand

SmartSearch Marketing is now Avid Demand