Avid Demand’s SERP Preview Tool allows you to visualize how metadata will appear on the Google Search Engine Results Page (SERP).
Relying on character count to ensure titles and descriptions display properly is not effective! Rather, marketers must manage website metadata to a specific pixel width. This tool shows how Title Tags and Meta Descriptions will likely be displayed, based on Google’s pixel width requirements.
Title Tags: Title Tags are now based on a 6oo pixel (px) width limit. We see some title tags of up to 70 characters in length, but results vary depending on the size of specific characters included. For example “W” uses more space than “I”. Once past the 600px limit you will see the dreaded “…”, which makes your listing less effective and can lower response rate and clicks. Also, when a search query keyword is found in a title tag, it is shown as bold thus increasing the pixel width of these characters.
Meta Descriptions: In May 2018 Google announced an update to the way they display search results; specifically meta descriptions. Google now recommends that meta descriptions be up to 920 pixels (px). We have updated our SERP Preview Tool to reflect this.
**Disclaimer** Providing a tool that mimics the Google SERP is complex as there are many variables and frequent changes. For these reasons Avid Demand’s Google SERP Preview Tool may not display actual Google results perfectly. This tool should be used as a guide designed to help you visualize how your organic listing will likely be displayed within Google’s organic results.
Avid Demand is a B2B digital marketing agency. We build full-funnel, omni-channel marketing programs for medium- to large-sized B2B companies. We specialize in demand gen programs that prove marketing’s contribution to revenue.
Services include: B2B SEO (Search Engine Optimization), digital advertising, website usability & conversion improvement, and web analytics. Learn more about how Avid Demand helps B2B marketers succeed here.