B2B PAID MEDIA SERVICES

B2B (Business-to-Business) Paid Media refers to the strategic use of online advertising channels to reach and engage targeted business buyers. This approach encompasses a variety of tactics, including search engine marketing (SEM), social media advertising, display advertising, custom performance dashboards, and more. The primary goal of B2B digital advertising is to drive online conversions, generate high-quality leads, and ultimately acquire customers and generate revenue.

A successful B2B advertising strategy is built on several key elements. Avid Demand offers full-funnel, omni-channel ad programs and has a proven paid media methodology to:

1. Find your target audience
2. Engage your prospects
3. Generate cost-effective, qualified leads.

Avid Demand’s Paid Media Methodology Includes:

• Audience Targeting. Avid Demand works with you to understand your target audiences, buyer personas, their needs, pain points, and online behaviors. This foundational step ensures that your marketing campaigns are tailored to resonate with the right people.
• Ad Channel Selection. Avid Demand recommends the appropriate paid media channels to reach your target audience and specific ICPs (Ideal Customer Profiles). By selecting the appropriate channels, Avid Demand is meeting your audience where they are and engaging them where they are most active.
• Media Planning. Avid Demand will recommend the optimal mix of ad channels to reach your target audience across their entire buy cycle.
  
• Budget Allocation. We recommend the best way to distribute your advertising investment across ad channels.  We automate and manage your media spend, according to the agreed-upon budget.  We automate the reallocation of funds to optimize results against goals (with your approval).
• Account & Campaign Set-Up. Avid Demand determines the most effective way to set-up your Accounts, Campaigns, Ad Groups. Your program structure will enable granular results reporting and will ensure efficiency, effectiveness, and scalability.
• Campaign Optimization.  Avid Demand actively monitors and analyzes your advertising results to ensure paid media visitors turn into qualified leads.
• Performance Dashboards.  Avid Demand builds a custom Paid Media Performance Dashboard for every client, to continuously monitor and optimize your program as necessary to maximize ROI. Your dashboard includes agreed-upon KPIs and monitors progress against goals in real time.

Avid Demand specializes in managing full-funnel, omni-channel ad programs. We build a customized program for each client that capitalizes on the unique advantages of various ad platforms, including:

• Paid Search / Search Engine Marketing (SEM): Utilize paid ads to appear at the top of search engine results pages (SERPs) for specific keywords, driving targeted traffic to your website.
• Paid Social Media: Leverage paid ads on platforms like LinkedIn, META (Facebook, Instagram, etc) and Twitter/X to connect with B2B audiences in a social context.
• Display Advertising: Use paid ads to appear on GDN, websites, blogs, and other online platforms, increasing brand visibility and driving traffic.
• Account-Based Marketing (ABM): Target specific accounts and decision-makers within those accounts using tailored paid media strategies, ensuring your message reaches the most relevant audience.
• Remarketing Ads: Re-engage visitors who have previously interacted with your website or content.
• Video Marketing: Utilize video to increase your reach with strategically executed video ad campaigns across social platforms such as LinkedIn, YouTube, and Google Ads. Our data-driven approach ensures your videos are seen by the right audience at the right time, maximizing ROI.
• Programmatic Media Buying: Avid Demand helps you streamline your paid media strategy with automated bidding processes that allow you to purchase ad space and assist your campaign in adapting quickly to market dynamics and audience behavior, enhancing its efficiency and effectiveness.