Tips on Implementing Floodlight Tracking to Improve Paid Media Programs
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
THE MEASURE OF YOUR SUCCESS
It’s true: You can’t improve what you don’t measure. Great marketing requires accurate metrics and intuitive performance dashboards.
You know you need to improve your digital marketing program… wondering where to start? Google Analytics provides valuable data, customer insights, and baseline metrics to guide the way.
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GOOGLE ANALYTICS SERVICES
GA4 ACCOUNT SET-UP
If you don’t have Analytics up and running, we can get you started with our Account Setup program
GA4 AUDIT
Want to make sure your account is set-up properly? Need help establishing conversion goals, events, and funnels? We will perform a thorough audit of your Google Analytics program to identify issues and opportunities.
WOULD YOU LIKE TO SEE AN EXAMPLE OF A MARKETING ROI DASHBOARD?
ANALYTICS MANAGEMENT & PERFORMANCE REPORTING
Analytics data isn’t very valuable if no one is looking at it! Our ongoing management service ensures that you’re on top of trends, responding to issues, and capitalizing on customer insights.
We work with you to build a customized Performance Dashboard. Monthly, we review results, analyze data, provide insights and prioritize recommendations.
GOOGLE TAG MANAGER (GTM)
We recommend the Google Tag Manager platform to easily store and manage all tags and scripts. We will work with you to setup Google Tag Manager, audit any existing Google Tag Manager containers and fully utilize the potential of the platform.
CERTIFIED GOOGLE ANALYTICS AGENCY
100% of our Analytics Managers are Google Analytics certified. With more than 12 years average experience, this team of experts has been helping clients measure and improve their marketing performance since 1999.
AVID DEMAND GOOGLE ANALYTICS SERVICES
- Google Analytics set-up
- Google Analytics audit
- Conversion tracking
- Goals, events, funnels
- Path-to-conversion analysis
- Visitor trend analysis
- Traffic sources and devices
- Customer insights
- Performance Dashboards
- Website Improvement Plan