DIGITAL MARKETING STRATEGIC PLANNING

Business Ojectives

Step one.  Define your desired destination.

What does success look like for your business? How will performance be measured?

DISCUSS REQUIRED KPI’S TO MEASURE YOUR SUCCESS

Marketing Strategy

Step two.  Ensure a winning approach.

Before we start selecting technology, changing your website, or buying media — we take time to understand your business, your marketplace, and your customers. We start every engagement with a discussion about:

  • Marketing goals
  • Target audience
  • Your buyers’ journey
  • Unique Value Proposition (UVP)
  • Your competitors
  • Market challenges and opportunities

Marketing Planning

Step three.  Create your road map.

We start with where you are today: baseline metrics.

We uncover opportunities and challenges via audits and assessments.

We devise a focused and prioritized Digital Marketing Improvement Plan; a blueprint to ensure your success.

LEARN MORE ABOUT A DIGITAL MARKETING BLUEPRINT

Our strategic planning process typically includes:

Website
Audit

Technology, infrastructure
Usability/Conversion
Analytics