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Business Objectives
Step one. Define your desired destination.
What does success look like for your business? How will performance be measured?
Marketing Strategy
Step two. Ensure a winning approach.
Before we start selecting technology, changing your website, or buying media — we take time to understand your business, your marketplace, and your customers. We start every engagement with a discussion about:
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- Marketing goals
- Target audience
- Your buyers’ journey
- Unique Value Proposition (UVP)
- Your competitors
- Market challenges and opportunities
Marketing Planning
Step three. Create your road map.
We start with where you are today: baseline metrics.
We uncover opportunities and challenges via audits and assessments.
We devise a focused and prioritized Digital Marketing Improvement Plan; a blueprint to ensure your success.
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Our strategic planning process typically includes:
Website
Audit
Technology, infrastructure
Usability/Conversion
Analytics
Digital
Marketing Review
Marketing
Technology Assessment
CRM
Account-Based Marketing (ABM)
Marketing Automation
Lead Nurturing