DIGITAL MARKETING STRATEGIC PLANNING

Business Objectives

Step one.  Define your desired destination.

What does success look like for your business? How will performance be measured?

DETERMINE YOUR TOP 3 DIGITAL MARKETING KPIs

Marketing Strategy

Step two.  Ensure a winning approach.

Before we start selecting technology, changing your website, or buying media — we take time to understand your business, your marketplace, and your customers. We start every engagement with a discussion about:

    • Marketing goals
    • Target audience
    • Your buyers’ journey
    • Unique Value Proposition (UVP)
    • Your competitors
    • Market challenges and opportunities

REQUEST A COMPETITIVE MARKETING ANALYSIS

Marketing Planning

Step three.  Create your road map.

We start with where you are today: baseline metrics.

We uncover opportunities and challenges via audits and assessments.

We devise a focused and prioritized Digital Marketing Improvement Plan; a blueprint to ensure your success.

IDENTIFY MARKET THREATS & OPPORTUNITIES

Our strategic planning process typically includes:

Website
Audit

Technology, infrastructure
Usability/Conversion
Analytics