B2B FULL-FUNNEL MARKETING

Brand Awareness > Lead Generation > Customer Acquisition

THE B2B CUSTOMER JOURNEY

  • Marketing programs aligned with the top of the funnel drive brand awareness, interest and low-consideration engagement.
  • Middle of the funnel programs focus on higher-consideration engagement, in-depth education, comparison and qualification.
  • Marketing efforts that enable purchase decisions considered bottom of funnel.

REACH PROSPECTS ACROSS THEIR ENTIRE DIGITAL JOURNEY

 

FULL-FUNNEL MARKETING

With “full-funnel marketing”, marketing strategy is driven by the customer journey, aligned with each phase of the buy cycle, fully integrated with your martech platforms, and managed in a collaborative fashion with sales.

For example, paid media, email and remarketing programs are managed based on each prospect’s buy cycle phase. Ad messaging and content address typical needs and provide helpful ways to move prospects forward in the buy process.

REQUEST A FULL-FUNNEL MARKETING ANALYSIS

MARKETING SOLUTIONS ACROSS THE BUY CYCLE

Nearly every aspect of B2B digital marketing can be implemented to support a full-funnel approach. Specific lead nurture tactics often used to move prospects from one buy phase to the next include:

  • Retargeting
  • Lead nurture emails
  • Content marketing
  • Social media
  • And more…