REACH PROSPECTS ACROSS THEIR ENTIRE DIGITAL JOURNEY
With “full-funnel marketing”, marketing strategy is driven by the customer journey, aligned with each phase of the buy cycle, fully integrated with your martech platforms, and managed in a collaborative fashion with sales.
For example, paid media, email and remarketing programs are managed based on each prospect’s buy cycle phase. Ad messaging and content address typical needs and provide helpful ways to move prospects forward in the buy process.
Nearly every aspect of B2B digital marketing can be implemented to support a full-funnel approach. Specific lead nurture tactics often used to move prospects from one buy phase to the next include: