Avid Demand Adds Paid Search Expert

Avid Demand January 23, 2013

B2B Search Marketing Agency Expands PPC Team to Serve Rapid Client Growth

Boulder, CO – January 23, 2013 –

Avid Demand (formerly SmartSearch Marketing), a full-service B2B digital marketing agency, and a Google Ads Certified Partner, announced today that senior paid search specialist Michelle Cruz has joined the Paid Media team. Cruz will boost capacity and provide increased expertise in paid search for Avid’s B2B customers.

Avid Demand helps clients generate leads, acquire new customers, and optimize online brand position. Avid does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy.

Cruz is a senior pay per click (PPC) expert with more than 14 years of experience in web marketing. Cruz’s expertise includes search marketing, mobile campaign implementation, retargeting, display, direct marketing programs, and campaign development and execution. Cruz holds a Master of Science in Direct and Interactive Marketing from New York University.

Prior to Avid Demand, Cruz worked for NAC Marketing and Didit, where she managed paid search programs and account teams. She also has helped grow a number of leading B2B and B2C companies including Dun and Bradstreet, TrendMicro, Redcats USA, The Scooter Store, and See’s Candies.

In her new role, Cruz will manage and optimize campaign performance. She also will be a part of the company’s Google’s DoubleClick search team — implementing tools and technology to continuously improve results for clients.

About Avid Demand

Avid Demand (formerly SmartSearch Marketing) takes an uniquely successful approach to digital marketing.  Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale.

To learn more about Avid Demand, visit www.smartsearchmarketing.com.