B2B PAID MEDIA
Full-Funnel, Multi-Channel, Targeted Advertising Programs
Paid Media Services & Solutions:
- Advertising Strategy
- Media Planning
- Results Forecasting
- Account & Campaign Set-up
- Campaign Audits
- Campaign Optimization
- Keyword Management
- Ad Copy Testing
- Budget Management
- Bid Optimization
- Geo-Targeting
- Device Targeting
- ABM Audience Targeting
- Landing Page Optimization
Paid Media Channels
- Paid Search
- Paid Social
- ABM
- Display
- Remarketing
- Programmatic
- Video
For over 25 years, B2B enterprises have trusted Avid Demand to manage and improve their digital advertising programs.
Clients benefit from our proven methodology and data-driven approach.
Every program includes a Dashboard that proves a profitable Return on Ad Spend (RoAS).
Advertising Across the Customer Journey
Avid Demand specializes in full-funnel ad programs for B2B companies with complex sales cycles.
Our customer lifecycle approach utilizes all forms of advertising across multiple networks.
We combine branding and market positioning programs with lead gen campaigns to reach prospects across their entire journey.
1
CONDUCT Paid Media Audit
2
DEVELOP Improvement Plan
3
LAUNCH Campaign Refinements
4
MEASURE/IMPROVE Results
PAID MEDIA INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Percentage of High-Quality MQLs Increased 22% (Enabled by CRM Data Integration)
The percentage of paid media MQLs deemed by our client as “HIGH QUALITY” increased 22% due to the integration of ad channel metrics and CRM data.
Navigating Gated vs. Ungated Content in B2B Demand Generation
Choosing whether to gate content is not a simple yes-or-no decision. Savvy B2B marketers implement content “gates” (registration forms) based on each piece of content’s unique value and the target
MQLs Doubled (Due to Refined Google Ads Sitelink Strategy)
Our client, a leading payment processing provider, needed to cost-effectively drive more MQLs. Avid Demand refined their Google Ads Sitelink Extensions to focus on “auto MQL” website actions. This optimization
Why LinkedIn’s Premium CPCs Are Worth It for B2B Marketers
LinkedIn Ads have higher CPCs because they deliver unmatched access to decision-makers and high-quality B2B leads—making them a smart investment for long-term ROI.
Improve Your Return on Ad Spend
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.