B2B PIPELINE ACCELERATION
Prove Marketing's Impact on Sales Pipeline Progression
Pipeline Progression
Measure Marketing's Contribution to the Sales Pipeline
Think beyond the conversion!
Measure the TRUE VALUE of your marketing program by proving that marketing is generating Qualified Leads, and helping to move those leads through the pipeline.
Measure how marketing touchpoints aid in the progression from one pipeline phase to another. And prove that marketing-touched leads move through the pipeline at an accelerated rate.
PIPELINE PROGRESSION INSIGHTS & SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Percentage of High-Quality MQLs Increased 22% (Enabled by CRM Data Integration)
The percentage of paid media MQLs deemed by our client as “HIGH QUALITY” increased 22% due to the integration of ad channel metrics and CRM data.
Multi-Touch Attribution Required to Accurately Estimate ROI
Struggling to identify the touchpoints that drive conversion? A multi-touch approach can help. These models work together to…
Comparison of B2B Marketing Attribution Models
Let’s explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more…
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
Avid Demand B2B Marketing Services
Find and engage target prospects across their entire customer journey.
Pipeline Progression Strategy
AVID DEMAND takes time to understand your Lead Qualification and Scoring Methodology.
WE align your marketing programs with actions that help prospects become more qualified and move through the sales pipeline.
WE measure marketing’s contribution to pipeline progression and acceleration.
Improve Your Pipeline Results
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.