There is a relatively fast, easy and inexpensive way to solicit very specific feedback on your website, from your target audience… the Virtual Usability Test.
The previous approach to website usability was to hire an expensive testing firm, pay prospects to come into a testing facility, observe their website experience, and interview them. Very expensive!
The new way to do this is online, via a virtual testing platform, such as UserTesting.com. This is much faster and less expensive.
I am a HUGE proponent of virtual usability testing! Many of the companies I work with have created a very clear, prioritized website improvement plan based on actual feedback from their target audience.
Here is what always amazes me… the degree of consistency you’ll see in the feedback you receive! The comments are definitely not “all over the map”. Rather, you will see very consistent insights in terms of what works and what doesn’t on your website (even from less than 10 testers).
Why settle for opinions when you can collect actual, experiential feedback from prospective customers?
Why spend money on website improvements until you know exactly what you need to improve?
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