SEO Case Study: Lead Generation

Avid Demand May 15, 2018


A globally-recognized hospitality software provider partnered with Avid Demand (formerly SmartSearch Marketing) to manage their SEO (Search Engine Optimization) program. The primary goal of their website is to engage qualified traffic and generate leads through product demo requests.


The company was getting outranked by competitors and knew they had to act fast if they wanted to remain a leader in their space. They saw the need to increase product demo requests by improving organic visibility, traffic and conversions.


The Avid Demand team developed a comprehensive SEO strategy that included:

  • Customer behavior & search query analysis
  • Keyword mapping
  • Technical SEO audit
  • Competitive SEO assessment
  • On-Page content optimization


On-page content optimization of title tags, meta descriptions, h1 tags, and internal linking structure helped increase organic traffic by 23% YoY. The number of new users visiting the site increase by almost 28% YoY.

SEO Case Study - Organic Traffic Increases

Organic search visibility grew substantially (by 23% YoY) which in-turn led to a 14% increase in product demo conversions. This eventually helped the client’s bottom line by increasing sales revenue.

SEO Case Study - Organic Conversions Increased

Below is a screenshot of the overall trend for product demo conversions:

SEO Case Study - Organic Conversions Increased

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