How to Integrate Account-Based Marketing (ABM) and SEO to Improve Results

Expand ABM touch-points; capitalize on customers’ search behavior and intent signals; measure organic ABM results using Google Analytics.

SEO Program Drives 14% Increase in Product Demos

Overview: A globally-recognized hospitality software provider partnered with Avid Demand to manage their SEO (Search Engine Optimization) program. The primary goal of their website is to engage qualified traffic and generate leads through product demo requests. Challenge: The company was getting outranked by competitors and knew they had to act fast if they wanted to remain […]