Google’s March 2025 Core Update is here, bringing broad algorithm changes that could impact search rankings across industries—including B2B. This update has also caused significant drops in visibility and traffic on Google Discover for various publishers. As Google continues prioritizing relevant, authoritative, and user-first content, B2B marketers must assess how their SEO strategies align with these evolving ranking factors. Unlike B2C, where search intent is often transactional, B2B SEO success hinges on educational content, thought leadership, and long sales cycles. In this post, we break down what B2B companies need to know about this update, key takeaways, and actionable steps to maintain and improve search visibility, considering the changes in Google’s search algorithms.
What’s Changing?
Google has officially rolled out its March 2025 Core Update, the first major algorithm update of the year. As with past updates, the goal is to improve search quality by surfacing relevant, authoritative, and user-focused content. The update is planned to last about two weeks, and many businesses may experience ranking volatility during this time. This update also focuses on enhancing the visibility of satisfying content, aiming to improve the display of creator-generated content and prioritize user satisfaction in search results.
Google March 2025 Core Update Details
Google’s latest core update is a regular update designed to improve content relevance and quality. This March 2025 core algorithm update is expected to significantly impact Google Search by enhancing the relevance and quality of content displayed in search results.
Google’s latest core update continues to refine how search results reward high-quality content while reducing visibility for pages that lack authority or provide little value to users.
Key points about this update:
- Rollout Timeline: The update will take up to two weeks to fully roll out, meaning ranking fluctuations may occur throughout March.
- Focus on Content Quality: Google is doubling down on E-E-A-T (Expertise, Experience, Authority, and Trustworthiness) to ensure that users find the most relevant and reliable content.
- No Immediate Fixes for Drops: If rankings decline, Google advises focusing on long-term content improvements rather than expecting quick fixes.
- Greater Emphasis on People-First Content: Content designed primarily to rank, without genuinely helping users, may see a decline.
- Variability in Previous Core Updates: The impact and rollout of previous core updates have varied, informing expectations and strategies for current ranking changes.
- Content for Users, Not Search Engines: Emphasize creating content aimed at users rather than solely for search engines to improve standing in search engine results.
B2B companies should monitor their site performance closely and assess how well their content aligns with these evolving ranking factors.
How This Affects B2B Companies
While core updates impact all industries, B2B companies must pay special attention to ranking fluctuations and shifts in organic visibility. SEO professionals play a crucial role in navigating these changes, especially during significant Google core updates. Unlike B2C businesses, where search queries are often transactional, B2B SEO relies heavily on long-tail keywords, educational content, and industry expertise. The importance of surfacing relevant content has increased, particularly with Google’s March 2025 core update, which aims to enhance the visibility of content that is both relevant and fulfilling for users.
Key Takeaways for B2B Marketers:
E-E-A-T Matters More Than Ever in Google’s Search Algorithms
Expertise, Experience, Authority, and Trustworthiness (E-E-A-T) remain crucial for ranking well. Companies with well-documented thought leadership content (white papers, case studies, and in-depth blogs) may see gains, while thin, low-value content could decline. Google’s core updates can lead to fluctuations in search visibility and rankings, and while no specific actions are required from website owners, they should focus on creating high-quality content to adapt to changes in how algorithms evaluate relevance and quality.
People-First Content Wins
Google continues to prioritize content that genuinely helps users, rather than content created solely to rank. B2B companies should focus on solving industry pain points, answering complex buyer questions, and creating resources that build trust throughout long sales cycles. Additionally, with Google’s core update rollout, the significance of satisfying content has increased, as it aims to enhance the visibility of relevant and satisfying content for users.
Ranking Volatility Expected
As Google refines search rankings, some B2B sites may experience temporary ranking drops. This doesn’t always indicate an issue but rather an adjustment in how Google assesses content relevance.
At the Web Creator Summit 2024, SEO professionals discussed their experiences and concerns with Google’s algorithm changes, reflecting on previous reassurances received at the summit regarding ranking improvements.
How to Stay Competitive After the Update
Audit High-Value Content
Ensure that pillar pages, solution pages, and long-form content align with search intent and provide unique insights that competitors lack. Additionally, consider the impact of updates on secondary features like Google Discover, as fluctuations caused by the March 2025 Core Update have led to significant drops in visibility and traffic for various publishers.
Optimize for B2B Buying Stages
B2B customers often require multiple touchpoints before making a decision. Ensure content maps to awareness, consideration, and decision stages with clear CTAs. Google’s core updates can lead to fluctuations in search visibility and rankings, impacting website owners. While no specific actions are required from website owners, they should focus on creating high-quality content to adapt to changes in how algorithms evaluate relevance and quality.
Monitor Keyword & Traffic Trends
Keep a close eye on organic traffic and keyword movements. If high-performing pages drop, assess competitor gains, content freshness, and internal linking opportunities. SEO professionals play a crucial role in navigating these fluctuations, especially during significant Google core updates, by adopting strategies that emphasize high-quality, relevant content and adapting to AI-driven search dynamics.
Improve Technical SEO
Site speed, structured data, and content hierarchy improvements can help maintain rankings, especially if competitors are refining their technical SEO strategies. Additionally, with Google’s March 2025 core update, it is crucial to surface relevant content to enhance visibility and provide a better user experience.
Looking Ahead
Google has indicated that more updates are coming in 2025 to refine content rankings and visibility. Staying proactive with SEO strategies, investing in authoritative content, and adapting to evolving ranking factors will help B2B brands maintain and grow their search presence. These updates will significantly impact Google’s search algorithms, potentially causing volatility and fluctuations in search results.
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Blake is an Avid Demand SEO Specialist. He excels at on-page optimization, technical SEO, and optimized content development.