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RESOURCES

B2B Digital Marketing Resources

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  • Newsletter

November 2025

FEATURED ARTICLES:
– Google’s Report on YouTube: The Value of Paid & Organic Video
– AI Search Surpasses SEO in How B2B Buyers Find Content
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  • Case Study

Percentage of High-Quality MQLs Increased 22% (Enabled by CRM Data Integration)

The percentage of paid media MQLs deemed by our client as “HIGH QUALITY” increased 22% due to the integration of ad channel metrics and CRM
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  • Blog

Navigating Gated vs. Ungated Content in B2B Demand Generation

Choosing whether to gate content is not a simple yes-or-no decision. Savvy B2B marketers implement content “gates” (registration forms) based on each piece of content’s
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  • Video

3 Steps to Get Started with Avid Demand

Take these 3 simple, low risk actions to determine if Avid Demand can be an effective marketing partner for you…
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  • Newsletter

October 2025

FEATURED ARTICLES:
– MQLs Doubled (Due to Refined Google Ads Sitelink Strategy)
– What AI Means For Paid Media User Behavior and Brand Visibility
–
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  • Video

Top Reasons B2B Marketers Choose Avid Demand

5 compelling reasons B2B marketers partner with Avid Demand to ensure profitable growth.
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  • Newsletter

September 2025

FEATURED ARTICLES:
– 8 SEO Strategies to Boost Visibility in AI Overviews
– B2B Marketing Budgets & Priorities
– Marketing Mix Modeling: 5 Key Tips
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  • Case Study

MQLs Doubled (Due to Refined Google Ads Sitelink Strategy)

Our client, a leading payment processing provider, needed to cost-effectively drive more MQLs. Avid Demand refined their Google Ads Sitelink Extensions to focus on “auto
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  • Video

Proving B2B Marketing ROI

Learn how Avid Demand ensures a positive marketing ROI for all B2B clients by integrating marketing metrics with CRM, Marketing Automation, and ABM platform data.
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