B2B PAID MEDIA
Full-Funnel, Multi-Channel, Targeted Advertising Programs
Paid Media Services & Solutions:
- Advertising Strategy
- Media Planning
- Results Forecasting
- Account & Campaign Set-up
- Campaign Audits
- Campaign Optimization
- Keyword Management
- Ad Copy Testing
- Budget Management
- Bid Optimization
- Geo-Targeting
- Device Targeting
- ABM Audience Targeting
- Landing Page Optimization
Paid Media Channels
- Paid Search
- Paid Social
- ABM
- Display
- Remarketing
- Programmatic
- Video
For over 25 years, B2B enterprises have trusted Avid Demand to manage and improve their digital advertising programs.
Clients benefit from our proven methodology and data-driven approach.
Every program includes a Dashboard that proves a profitable Return on Ad Spend (RoAS).
Advertising Across the Customer Journey
Avid Demand specializes in full-funnel ad programs for B2B companies with complex sales cycles.
Our customer lifecycle approach utilizes all forms of advertising across multiple networks.
We combine branding and market positioning programs with lead gen campaigns to reach prospects across their entire journey.
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CONDUCT Paid Media Audit
2
DEVELOP Improvement Plan
3
LAUNCH Campaign Refinements
4
MEASURE/IMPROVE Results
PAID MEDIA INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Top 3 Things B2B Marketers Must Do NOW to Prepare for a Cookie-less Future
Worried about a cookie-less future? We will help put your worries aside by focusing on the techniques you should invoke to lead in a cookie-less market.
Emerging Trends in B2B Paid Media: What to Expect in 2025
Delve into the vital future trends that are going to shape the paid media industry.
Implementing Floodlight Tracking to Improve Paid Media Programs
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
Google Ads Sitelink Extensions More Than Double MQLs
Sitelink extensions allow marketers to direct searchers to high priority, converting pages. Our client saw a 101% increase in MQLs after implementing a comprehensive sitelink strategy.
Improve Your Return on Ad Spend
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.