B2B PAID MEDIA
Full-Funnel, Multi-Channel, Targeted Advertising Programs
Paid Media Services & Solutions:
- Advertising Strategy
- Media Planning
- Results Forecasting
- Account & Campaign Set-up
- Campaign Audits
- Campaign Optimization
- Keyword Management
- Ad Copy Testing
- Budget Management
- Bid Optimization
- Geo-Targeting
- Device Targeting
- ABM Audience Targeting
- Landing Page Optimization
Paid Media Channels
- Paid Search
- Paid Social
- ABM
- Display
- Remarketing
- Programmatic
- Video
For over 25 years, B2B enterprises have trusted Avid Demand to manage and improve their digital advertising programs.
Clients benefit from our proven methodology and data-driven approach.
Every program includes a Dashboard that proves a profitable Return on Ad Spend (RoAS).
Advertising Across the Customer Journey
Avid Demand specializes in full-funnel ad programs for B2B companies with complex sales cycles.
Our customer lifecycle approach utilizes all forms of advertising across multiple networks.
We combine branding and market positioning programs with lead gen campaigns to reach prospects across their entire journey.
1
CONDUCT Paid Media Audit
2
DEVELOP Improvement Plan
3
LAUNCH Campaign Refinements
4
MEASURE/IMPROVE Results
PAID MEDIA INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Proven ABM Strategies
Account-Based Marketing (ABM) has become a large focus for B2B organizations. The concept of casting a smaller net and focusing on key accounts and prospects is a massive departure from
LinkedIn Advertising Tips for B2B Marketers
As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram. In 2015, SmartSearch Marketing utilized LinkedIn PPC (Pay-Per-Click) campaigns to support
UTM Tagging: Best Practices & Challenges
UTM tagging is a popular but nevertheless mysterious method of tagging URLs to edit or augment visitor data in Google Analytics. Most Analytics experts know that Google purchased the Urchin
Improving B2B Paid Search Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant
Improve Your Return on Ad Spend
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.