Content Marketing Services & Solutions:
- Content Audits
- AI-Assisted Content Development
- Content Optimization (SEO)
- Content Gap Analysis
- Content Engagement Tracking
- Buyer Journey Mapping
Types of Content
- Web content
- Blog posts
- Downloadable assets
- Social media posts
Successful Content Marketing Programs:
Engage prospects… educate buyers… differentiate your brand… grow your subscriber base… increase attendance… drive asset downloads… AND give people a compelling reason to complete a registration form.
Content At The Core
WE review your buyer personas; analyze how prospects search; and audit the popularity of current website content.
WE compare your customers’ needs to the content you provide, and identify critical gaps.
WE create a prioritized Content Development Plan, designed to fill gaps, engage prospects, and generate leads.
WE utilize AI-tools combined with human oversight and SEO expertise to create optimized content.
1
CONDUCT Content Audit
2
IDENTIFY Critical Content Gaps
3
CREATE Optimized Content
4
MEASURE/IMPROVE Results
CONTENT MARKETING INSIGHTS & SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Dynamic Content Improves Conversion Rate by 12%
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
Evergreen Content Increases Blog Traffic by 146%
Optimization of evergreen content related to recurring, annual events increased qualified website traffic by 137% in the first year.
Optimized Blogs Increase YoY Traffic 43%
A highly targeted blogging strategy increased organic traffic and generated additional conversions.
Content Development to Fill SEO Gaps
In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now
Improve Content Marketing ROI
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.