B2B ANALYTICS SERVICES
MOPS Support. Systems Integration. ROI Dashboards.
Analytics Services & Solutions:
- Google Analytics Set-up
- Google Analytics Audit
- Analytics Management
- Performance Monitoring
- Conversion Tracking
- Path-to-Conversion Analysis
- Visitor Behavior Analysis
- Customer Demographics
- Performance Dashboards
- Marketing Impact on Pipeline
- ROI Estimates
It’s true: You can’t improve what you don’t measure. Great marketing requires accurate metrics and intuitive performance dashboards.
Google Analytics provides valuable data, customer insights, and baseline metrics to guide the way.





Marketing Analytics
An example of an Avid Demand Analytics dashboard built to prove ROI.

1
AUDIT (or set-up) GA4 Account
2
IMPLEMENT Accurate Tracking
3
CREATE ROI Dashboards
4
MEASURE/IMPROVE Results












MARKETING ANALYTICS INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.

Implementing Floodlight Tracking to Improve Paid Media Programs
In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.

Adobe vs Google Analytics. Which is Best For Your Business?
When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.
Unpacking “Not Set” Landing Pages in GA4
Google Analytics 4 (GA4) plays a pivotal role in providing insights into user behavior and website engagement. However, one persistent challenge that many users encounter is the appearance of “Not

Benefits of Integrating GA4, Contentsquare and Demandbase
Gain unparalleled insights, optimize user experiences, and personalize marketing with precision.
Improve Your Marketing Analytics
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.