Customer Reviews Do Impact Organic Visibility and Traffic
Overview: Do positive customer reviews lead to improved organic search visibility and additional website traffic? Avid Demand and our client, a large group of dental practices in the US, worked together to determine the correlation between customer reviews and organic search results. Challenge: We analyzed customer review data for all 68 dental offices in Colorado, […]
Software Review Site Ads Boost Paid Media Conversion Rate
Creative media planning enabled us to reduce lead cost. Advertising on Software Review Sites generated leads at a superior quality and a reduced cost (CPL was 30% of paid search leads).
