Choosing whether to gate content is not a simple yes-or-no decision. Savvy B2B marketers implement content “gates” (registration forms) based on each piece of content’s
Our client, a leading payment processing provider, needed to cost-effectively drive more MQLs. Avid Demand refined their Google Ads Sitelink Extensions to focus on “auto
Learn how Avid Demand ensures a positive marketing ROI for all B2B clients by integrating marketing metrics with CRM, Marketing Automation, and ABM platform data.
AI Content is fundamentally changing the way people interact with search results, and is forcing marketers to rethink their SEO strategy and success metrics. Our
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