SmartSearch Marketing Completes Major Rebranding, Launches Avid Demand

Avid Demand September 25, 2020

SmartSearch Marketing Rebranded to Avid Demand

SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency.

Patricia Hursh, agency founder and VP of client services explains, “Rebranding as Avid Demand does not change who we are, what we do, or how we do it.  After 21 years, our name needs to reflect the full depth and breadth of our client solutions.  Today, we are so much more than a search marketing agency.  The name, Avid Demand, reflects our focus on full-funnel, omni-channel demand generation solutions and our passion for ensuring clients’ success.”

Hursh adds, “Our new identity, Avid Demand, affirms our growth over the past two decades and  illustrates how we have built upon our search marketing foundation expanding into critical B2B marketing disciplines such as content marketing, social media marketing, all aspects of digital advertising, conversion rate optimization, marketing analytics, CRM integration, and pipeline acceleration.”

The rebranding includes a top-to-bottom redesign of the company’s name, website, logo, graphics, communications, and correspondence.

To learn more about Avid Demand, please visit

You can view the original press release here.