This case study shows how we utilized Google Ads sitelink extensions to more than double MQLs for one B2B client, by promoting only the highest-value actions.
AI is radically changing digital advertising – reshaping how users find brands, how campaigns operate, and how visibility is measured. This Search Engine Land article covers how marketers must adapt to stay competitive.
Explore why single-touch models fall short in B2B marketing, & how multi-touch attribution gives you a clearer picture of ROI across the entire buyer journey.
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