As AI Overviews decrease clicks, B2B marketers must focus on Structured Answers, Topic Hubs, Embedded Video, and Smart Schema.
Wondering how your marketing program stacks up? Avid Demand’s 2025 B2B Marketing Budgets Report summarizes insights from Forrester, Gartner, MarketingProfs, and CMO surveys.
Gartner explores how Marketing Mix Modeling (MMM) is evolving in 2025. Using analytics and self-service planning tools, CMOs can quickly allocate budgets to the highest-impact activities and maximize ROI.
If not, meet our agency.
Reach out to see ROI dashboard examples, and let’s discuss YOUR marketing opportunities and challenges!
