Should your content be gated or ungated? We explore the trade-offs and show how the right mix can fuel demand, capture high-quality leads, and strengthen your brand.
This Avid Demand case study illustrates the benefits of integrating ad channel metrics with CRM pipeline progression data, leading to a 22% increase in high-quality MQLs.
See how marketers are utilizing AI-powered tools to improve content marketing, SEO, and more. SQ Magazine explores changes in content investment, formats, quality, and performance metrics.
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