Google AI Overviews have become significantly more prevalent for “what is” and “how to” queries. Instead of clicking through to websites, searchers are increasingly getting answers directly from the Search Engine Results Page (SERP). Find out how to capitalize on this growing trend.
Google’s June 2025 update is live. Avid Demand recommends B2B marketers revisit low-performing pages, reinforce expert authorship, and prioritize high-value content to stay competitive in search.
A LinkedIn study shows how to achieve a +129% increase in engagement from cinematic, narrative-driven brand videos. Video is no longer optional. It’s essential for driving brand recall and buyer action in a crowded B2B landscape.
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