As AI Overviews decrease clicks, B2B marketers must focus on Structured Answers, Topic Hubs, Embedded Video, and Smart Schema.
Wondering how your marketing program stacks up? Avid Demand’s 2025 B2B Marketing Budgets Report summarizes insights from Forrester, Gartner, MarketingProfs, and CMO surveys.
As AI Overviews decrease clicks, B2B marketers must focus on Structured Answers, Topic Hubs, Embedded Video, and Smart Schema.
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