Full-Funnel SEO Program Drives 14% Increase in MQLs
Our client, a globally-recognized hospitality software provider, needed to generate more Product Demo Requests. The company was getting outranked by competitors, so Avid Demand conducted a thorough SERP review, provided competitive insights, and reverse-engineered a winning SEO formula. This enabled further optimization of webpages and resulted in a 14% increase in organic MQLs.
Leads Up 63% (Based on Mobile Landing Page Improvements)
Our client provides application security solutions for global enterprises. 80% of their traffic comes from mobile devices, so Avid Demand implemented a series of tests to improve the mobile experience and reduce friction throughout the mobile lead gen process. Our work drove a 63% increase in mobile leads.
Dynamic Content Improves Conversion Rate by 12%
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
Customer Reviews DO Impact Organic Visibility and Traffic
Social media content, and customer reviews do impact organic search results. Avid Demand’s analysis found that both review volume and review score impact organic rank and traffic.
Evergreen Content Increases Blog Traffic by 146%
Optimization of evergreen content related to recurring, annual events increased qualified website traffic by 137% in the first year.
Zip Code Targeting Boosts Google Ads Conversions by 150%
Client Case Study: Reaching Your Target Audience with Paid Search Zip-Code Targeting Overview: Our client, a regional dental provider with multiple locations had cast a broad digital net across their paid media programs in several cities. This resulted in high patient acquisition costs across their entire geographic footprint. Challenge: In evaluating their paid search program, […]
Optimized Blogs Increase YoY Traffic 43%
A highly targeted blogging strategy increased organic traffic and generated additional conversions.
Local Pages Increase Franchise Organic Traffic by 94%
Overview: Our client is one of the largest networks of franchise-owned food chains in Canada, with over 380 store locations coast to coast. Avid Demand manages this company’s SEO program, local business listings, and online customer reviews. Situation: When we started working with the company they did not have individual store pages. Rather, when customers […]
Advertising on Mobile Search Queries Boosts Conversions
Background: Our client, an in-home healthcare service provider for former government workers, struggled to reach their audience via digital channels. Under previous management, they had found paid advertising to not be cost effective. Challenge: In evaluating their program, we discovered the following: Despite conventional thinking that their target audience (older users) are more apt to […]
Optimized Business Listings Increase Local Traffic by 750%
Overview: Our client is one of the largest hospital organizations in the nation. They have 208 hospitals in 29 states, with more than 135,000 employees and 27,000 physicians. This company relies on Avid Demand (formerly SmartSearch Marketing) to improve their local online marketing results. Goals: To be prominently and accurately listed in local search results […]