SYSTEM INTEGRATION
Combine Sales & Marketing Data to Accurately Measure ROI
Sales & Marketing Systems Integration
Prove Marketing's Contribution to Revenue
We combine marketing metrics with pipeline data to determine marketing’s impact on the sales process.
We measure how marketing touchpoints contribute to pipeline progression.
We determine marketing’s contribution to revenue and estimate marketing ROI.








SYSTEMS INTEGRATION INSIGHTS & SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.

Benefits of Integrating GA4, Contentsquare and Demandbase
Gain unparalleled insights, optimize user experiences, and personalize marketing with precision.
When To Use The Google Analytics API
For businesses seeking to streamline their data analysis processes, utilizing the Google Analytics 4 (GA4) API offers a host of advantages over manually retrieving data. However, it’s essential to discern

Selecting The Right Data Visualization Platform
Looker Studio, Power BI, and Tableau each have pros and cons. Learn how to assess factors like human capital, cost, and scalability to find the best fit for your company.
Three Reasons To Merge UA & GA4 Analytics Data
In the ever-evolving world of digital marketing and web analytics, change is inevitable. But when Google announced its decision to permanently delete all Universal Analytics (UA) data in July 2024,
Avid Demand B2B Marketing Services
Find and engage target prospects across their entire customer journey.
Accurately Measure the Value of Your Marketing Program
Sales and marketing data must be combined to accurately measure the efficacy of marketing channels, programs, and individual campaigns.
Avid Demand has extensive experience working with nearly all CRM Systems, including: Salesforce, HubSpot, NetSuite, Zoho, and more.
As needed, we also integrate data from ABM and Marketing Automation platforms, to tell a complete story related to marketing value and impact.
Source: DigitalPI.com
Improve Your B2B Marketing ROI
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.