B2B CONVERSION IMPROVEMENT
Boost Marketing Efficiency With Conversion Rate Optimization
CRO Services & Solutions:
- Website Conversion Analysis
- Website Usability Assessment
- Click Path Analysis
- Heat Mapping
- CRO Planning
- Website Testing
- Conversion Tracking
- Conversion Reporting
Conversion Rate Optimization (CRO) programs involve behavior analysis and landing page testing.
By improving conversion rate, you amplify results across all online programs, improving marketing efficiency and boosting ROI.
Conversion Rate Optimization Process
We verify accurate conversion tracking.
We establish conversion baseline metrics – by audience, channel and device.
We assess your website’s paths to conversion and calls-to-action.
We develop a prioritized, high-impact Test Plan with specific conversion improvement goals.
1
CONDUCT Conversion Audit
2
CREATE a Prioritized Test Plan
3
IMPLEMENT Tests / Gain Insights
4
MEASURE/IMPROVE Results
CONVERSION INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Three Essential Best Practices To Maximize Conversions
Here are three B2B conversion best practices to transform your website’s user experience and significantly increase conversion rates.
Landing Page Testing More Than Doubles Conversion Rate
See how this client’s conversion testing plan simultaneously increased lead volume, improved lead quality, and reduced cost.
Dynamic Content Improves Conversion Rate by 12%
Dynamic landing page content improved relevance, consistency, alignment, and increased engagement rate by 60%.
Landing Page Testing Increases Demo Requests by 127%
See how this client’s 2-phase CRO test plan increased software demo requests by 127%
Improve Conversion Results
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.
