B2B CONVERSION IMPROVEMENT
Boost Marketing Efficiency With Conversion Rate Optimization
CRO Services & Solutions:
- Website Conversion Analysis
- Website Usability Assessment
- Click Path Analysis
- Heat Mapping
- CRO Planning
- Website Testing
- Conversion Tracking
- Conversion Reporting
Conversion Rate Optimization (CRO) programs involve behavior analysis and landing page testing.
By improving conversion rate, you amplify results across all online programs, improving marketing efficiency and boosting ROI.
Conversion Rate Optimization Process
We verify accurate conversion tracking.
We establish conversion baseline metrics – by audience, channel and device.
We assess your website’s paths to conversion and calls-to-action.
We develop a prioritized, high-impact Test Plan with specific conversion improvement goals.
1
CONDUCT Conversion Audit
2
CREATE a Prioritized Test Plan
3
IMPLEMENT Tests / Gain Insights
4
MEASURE/IMPROVE Results
CONVERSION INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Landing Page Testing & Data Segmentation
Here we will look at the true power of personalization in marketing and, no, I’m not talking about dynamically showing the visitor’s name from their form submission – “Thanks {Abraham}”.
Landing Page Tests to Increase B2B Leads
We have conducted a multitude of A/B tests, many for B2B clients. Here we will showcase the top performing tests that we ran for paid media landing pages – where
Landing Page Testing Increases Mobile Conversions by 63%
Overview: One of our enterprise clients provides web and application security solutions for global companies. Avid Demand manages highly-targeted digital advertising campaigns across several channels to drive prospects to lead-gen micro-sites
Balancing Lead Quality & Quantity
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times
Improve Conversion Results
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.
