B2B ANALYTICS SERVICES
MOPS Support. Systems Integration. ROI Dashboards.
Analytics Services & Solutions:
- Google Analytics Set-up
- Google Analytics Audit
- Analytics Management
- Performance Monitoring
- Conversion Tracking
- Path-to-Conversion Analysis
- Visitor Behavior Analysis
- Customer Demographics
- Performance Dashboards
- Marketing Impact on Pipeline
- ROI Estimates
It’s true: You can’t improve what you don’t measure. Great marketing requires accurate metrics and intuitive performance dashboards.
Google Analytics provides valuable data, customer insights, and baseline metrics to guide the way.





Marketing Analytics
An example of an Avid Demand Analytics dashboard built to prove ROI.

1
AUDIT (or set-up) GA4 Account
2
IMPLEMENT Accurate Tracking
3
CREATE ROI Dashboards
4
MEASURE/IMPROVE Results












MARKETING ANALYTICS INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Advanced Analytics Segments
Advanced segments offer additional insights over the standard Google Analytics reports. There are some predefined segments already in Google Analytics, and users can build their own custom segments tailored to
UTM Tagging: Best Practices & Challenges
UTM tagging is a popular but nevertheless mysterious method of tagging URLs to edit or augment visitor data in Google Analytics. Most Analytics experts know that Google purchased the Urchin
Improve Your Marketing Analytics
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.