B2B ANALYTICS SERVICES
MOPS Support. Systems Integration. ROI Dashboards.
Analytics Services & Solutions:
- Google Analytics Set-up
- Google Analytics Audit
- Analytics Management
- Performance Monitoring
- Conversion Tracking
- Path-to-Conversion Analysis
- Visitor Behavior Analysis
- Customer Demographics
- Performance Dashboards
- Marketing Impact on Pipeline
- ROI Estimates
It’s true: You can’t improve what you don’t measure. Great marketing requires accurate metrics and intuitive performance dashboards.
Google Analytics provides valuable data, customer insights, and baseline metrics to guide the way.
Marketing Analytics
An example of an Avid Demand Analytics dashboard built to prove ROI.
1
AUDIT (or set-up) GA4 Account
2
IMPLEMENT Accurate Tracking
3
CREATE ROI Dashboards
4
MEASURE/IMPROVE Results
MARKETING ANALYTICS INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
How to Integrate Account-Based Marketing (ABM) and SEO to Improve Results
Expand ABM touch-points; capitalize on customers’ search behavior and intent signals; measure organic ABM results using Google Analytics.
Google Analytics Best Practices
Before you start with Google Analytics make sure you are familiar with implementation best practices and follow these practices so that you can trust your data. Have in mind that
The Basics of B2B Web Analytics
Understanding B2B web analytics is understanding how B2B and B2C audiences are different and what is different in the way each audience makes purchasing decisions. In the consumer world it
Demystifying (not set) Landing Pages Related to Phone Call Tracking in Google Analytics
Are you seeing (not set) landing pages in Google Analytics? I recently experienced this, related to call tracking for a client. Here is an overview of my experience researching (not
Improve Your Marketing Analytics
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.