B2B ANALYTICS SERVICES
MOPS Support. Systems Integration. ROI Dashboards.
Analytics Services & Solutions:
- Google Analytics Set-up
- Google Analytics Audit
- Analytics Management
- Performance Monitoring
- Conversion Tracking
- Path-to-Conversion Analysis
- Visitor Behavior Analysis
- Customer Demographics
- Performance Dashboards
- Marketing Impact on Pipeline
- ROI Estimates
It’s true: You can’t improve what you don’t measure. Great marketing requires accurate metrics and intuitive performance dashboards.
Google Analytics provides valuable data, customer insights, and baseline metrics to guide the way.
Marketing Analytics
An example of an Avid Demand Analytics dashboard built to prove ROI.
1
AUDIT (or set-up) GA4 Account
2
IMPLEMENT Accurate Tracking
3
CREATE ROI Dashboards
4
MEASURE/IMPROVE Results
MARKETING ANALYTICS INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
B2B Marketers Must Understand Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here’s how…
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
Google Analytics 4 Implementation Checklist
Increasingly, our industry is entering panic mode as Google announced that their legacy product Universal Analytics will be completely deprecated in July 2023. The main reason for the mass panic
How to Integrate Account-Based Marketing (ABM) and SEO to Improve Results
Expand ABM touch-points; capitalize on customers’ search behavior and intent signals; measure organic ABM results using Google Analytics.
Improve Your Marketing Analytics
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.