B2B ANALYTICS SERVICES
MOPS Support. Systems Integration. ROI Dashboards.
Analytics Services & Solutions:
- Google Analytics Set-up
- Google Analytics Audit
- Analytics Management
- Performance Monitoring
- Conversion Tracking
- Path-to-Conversion Analysis
- Visitor Behavior Analysis
- Customer Demographics
- Performance Dashboards
- Marketing Impact on Pipeline
- ROI Estimates
It’s true: You can’t improve what you don’t measure. Great marketing requires accurate metrics and intuitive performance dashboards.
Google Analytics provides valuable data, customer insights, and baseline metrics to guide the way.
Marketing Analytics
An example of an Avid Demand Analytics dashboard built to prove ROI.
1
AUDIT (or set-up) GA4 Account
2
IMPLEMENT Accurate Tracking
3
CREATE ROI Dashboards
4
MEASURE/IMPROVE Results
MARKETING ANALYTICS INSIGHTS & CLIENT SUCCESS STORIES
Avid Demand BLOGS, CASE STUDIES and GUIDES illustrate measurable marketing and profitable results.
Three Reasons To Merge UA & GA4 Analytics Data
In the ever-evolving world of digital marketing and web analytics, change is inevitable. But when Google announced its decision to permanently delete all Universal Analytics (UA) data in July 2024,
Comparison of B2B Marketing Attribution Models
Let’s explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more…
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
Google Analytics 4 Implementation Checklist
Increasingly, our industry is entering panic mode as Google announced that their legacy product Universal Analytics will be completely deprecated in July 2023. The main reason for the mass panic
Improve Your Marketing Analytics
- 3 QUICK STEPS -
What to expect when you talk with Avid Demand:
- You’ll speak with a Marketing Strategist (not a sales rep).
- We’ll discuss YOUR marketing challenges and opportunities.
- Avid will share insights, ideas and recommended next steps.
- If requested, we’ll scope/price a 90-Day Improvement Plan.