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May 2025

FEATURED ARTICLES:
– How to Measure the TRUE Value of B2B Programmatic Advertising
– Google AI Overviews Are Hurting Click-Through Rates
– Engaging Prospects with LinkedIn Dynamic Retargeting

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April 2025

FEATURED ARTICLES:
– Google March 2025 Core Update
– Death By Data: Identifying The B2B Marketing Metrics That Matter
– Engaging Prospects with LinkedIn Dynamic Retargeting

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March 2025

FEATURED ARTICLES:
– 2025 B2B Marketing Budgets and Priorities
– Utilize LinkedIn’s Audience Network to Increase B2B Reach
– Smarter Attribution Strategies to Help B2B Marketers Prove Campaign Value

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February 2025

FEATURED ARTICLES:
– 945% Increase in Organic Blog Traffic (Via AI-Assisted Content)
– Multi-Touch Attribution Required to Accurately Estimate ROI
– Forrester’s 2025 Budget Planning Guide

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January 2025

FEATURED ARTICLES:
– Why 2025 Is The Year For Martech Optimization, Not Expansion
– Future Trends in B2B Paid Media: What to Expect in 2025
– Forrester’s 2025 Predictions Guide for B2B Marketing & Sales

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September 2025

FEATURED ARTICLES:
– 8 SEO Strategies to Boost Visibility in AI Overviews
– B2B Marketing Budgets & Priorities
– Marketing Mix Modeling: 5 Key Tips for CMOs

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