Subject Category: Analytics

Advanced Analytics Segments

Advanced segments offer additional insights over the standard Google Analytics reports. There are some predefined segments already in Google Analytics, and users can build their own custom segments tailored to their specific business needs. I love to use advanced segments when reporting on website performance.  Here are 7 of my

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UTM Tagging: Best Practices & Challenges

UTM tagging is a popular but nevertheless mysterious method of tagging URLs to edit or augment visitor data in Google Analytics. Most Analytics experts know that Google purchased the Urchin log/web analytics system (along with its “Urchin Tracking Module”) in 2005 and turned it into Google Analytics, and that has

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