UTM Tagging: Best Practices & Challenges

UTM tagging is a popular but nevertheless mysterious method of tagging URLs to edit or augment visitor data in Google Analytics. Most Analytics experts know that Google purchased the Urchin log/web analytics system (along with its “Urchin Tracking Module”) in 2005 and turned it into Google Analytics, and that has something to do with why […]

Is Your Organic Traffic Impacted by Seasonality?

Q1 of 2015 is coming to an end (how did that happen??) so as we wrap up this quarter I thought it would be a good time to review how seasonality affects organic website traffic. Clients often ask why traffic is up or down and although there are many varying factors, seasonality plays a large […]

B2B Marketing and Rich Snippets

There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to […]

Understanding B2B Search Marketing ROI

By Patricia Hursh, President and Founder, SmartSearch Marketing In search marketing it’s essential to track conversions, such as contact forms, white paper downloads, and webinar registrations. But if that’s your sole focus, you’re likely miscalculating and underestimating your ROI on search marketing. Gain insight into your web visitor behavior and boost sales when you request […]

Improving B2B Paid Search Ad Targeting

B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]