Five Ways to Improve SEO and Increase Organic Search Traffic
Google is constantly developing new algorithms to help improve their search results. In today’s world, people expect to find information quickly, and Google is taking all the necessary steps to meet this demand. Is your website performing well in organic search? Are your competitors outranking you? Here are 5 proven ways to improve SEO and […]
Balancing Lead Quality & Quantity
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance. […]
Proven ABM Strategies
Account-Based Marketing (ABM) has become a large focus for B2B organizations. The concept of casting a smaller net and focusing on key accounts and prospects is a massive departure from some traditional marketing strategies. Marketers are now collaborating with their Sales counterparts (gasp!) to identify specific companies and individual stakeholders within those organizations they want […]
Three Critical Elements of a Landing Page Test
Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions. 1. Testing the Call-To-Action (CTA) This includes not only testing different […]
Avid Demand Develops SERP Preview Tool
Company develops new SERP tool to visualize Google organic results Boulder, Colorado–September 8, 2016 Avid Demand (formerly SmartSearch Marketing), a leading B2B digital marketing agency specializing in digital marketing solutions for B2B companies, today announced that it has developed a tool for search engine marketers to visualize how a URL, page title and description will be […]
Advanced Analytics Segments
Advanced segments offer additional insights over the standard Google Analytics reports. There are some predefined segments already in Google Analytics, and users can build their own custom segments tailored to their specific business needs. I love to use advanced segments when reporting on website performance. Here are 7 of my favorite custom segments that I […]
Structured Data: SEO Basics
Structured data is one of the newest pieces of the SEO puzzle, yet it seems there is some hesitation to incorporating it into an SEO strategy. Yes it’s code-based, and a lot of SEO’s don’t have access to the CMS or website code. And sometimes it can be a challenge to get web developers to […]
Avid Demand Lands Premier Google Partner Status
Avid Demand Lands Premier Google Partner Status Boulder, Colorado– July 13, 2016 Avid Demand (formerly SmartSearch Marketing), a leading B2B digital marketing agency specializing in digital marketing solutions for medium- to large-sized B2B companies, today announced that it has been recognized by Google as a Premier Partner. This status will give current and potential clients […]
LinkedIn Advertising Tips for B2B Marketers
As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram. In 2015, SmartSearch Marketing utilized LinkedIn PPC (Pay-Per-Click) campaigns to support our agency’s lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies. 1) Sponsored Updates Outperform Text Ads […]
Avid Demand Offers Lead Generation Solution for B2B Technology Companies
SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized B2B companies, today announced a B2B lead generation service package for technology companies. SmartSearch Marketing has developed a package to encompass all of the challenges associated with B2B technology online marketing.