SEO to Drive Qualified Leads
In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. Here is a real-life example illustrating how SEO can be a powerful B2B lead generation tactic. What is SEO Lead Generation? SEO lead generation is the use of organic search strategies to improve […]
The Importance of Video SEO
Learn more about developing a B2B Video SEO strategy to raise brand awareness, drive prospect engagement, and increase qualified leads.
How to Integrate Account-Based Marketing (ABM) and SEO to Improve Results
Expand ABM touch-points; capitalize on customers’ search behavior and intent signals; measure organic ABM results using Google Analytics.
How to Conduct an SEO Competitor Analysis
Competitor analysis is a crucial component of any successful B2C and B2B SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor […]
Google Analytics Best Practices
Before you start with Google Analytics make sure you are familiar with implementation best practices and follow these practices so that you can trust your data. Have in mind that implementation, configuration and customization of Google Analytics is an ongoing process and does not stop with an account set up.
Proving B2B Digital Marketing ROI
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker B2B marketers often struggle with calculating the ROI of their marketing programs. This is increasingly more difficult if the company has a long, complex sales cycle where deals might take months, if not years, […]
The Basics of B2B Web Analytics
Understanding B2B web analytics is understanding how B2B and B2C audiences are different and what is different in the way each audience makes purchasing decisions. In the consumer world it usually takes only one person to research and make the purchasing decisions while in the business world it takes several people to research and take […]
Content Development to Fill SEO Gaps
In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now that you have found your content gaps and have a list of keywords you are going to target it’s now time to get your hands […]
Demystifying (not set) Landing Pages Related to Phone Call Tracking in Google Analytics
Are you seeing (not set) landing pages in Google Analytics? I recently experienced this, related to call tracking for a client. Here is an overview of my experience researching (not set) pages, understanding what they are and why they often appear as top landing pages in Analytics reports. A while ago we started tracking phone […]
SEO Content Gap Analysis
If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know… […]