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SmartSearch Marketing Completes Major Rebranding, Launches Avid Demand

  SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies their position as a full-service demand gen agency. Patricia Hursh, agency founder and VP of client services explains, “Rebranding as Avid Demand does not change […]

Effective B2B Targeting to Maximize Media Spend

Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work […]

CMO’s Share B2B Marketing Budgets (Industry Statistics)

One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on… The 2019 CMO Survey (polling nearly 3,000 […]

Understanding the B2B Revenue Engine

We recently attended our client’s annual B2B Marketing conference in Austin, TX; Sirius Summit. Here is an overview of what they had to say about the Revenue Engine. How is your revenue engine doing these days? Do you have a revenue engine? Do you know what a revenue engine is? According to Sirius Decisions only […]

Landing Page Testing & Data Segmentation

Here we will look at the true power of personalization in marketing and, no, I’m not talking about dynamically showing the visitor’s name from their form submission – “Thanks {Abraham}”. The type of personalization that I am talking about will result in exponentially more leads/conversions. My definition of a personalized experience is one that best […]

SEO Blueprint: Your Strategic Roadmap

Whether you’re handling SEO in-house or using an agency… how do you know if your program is delivering maximum results?  This is a valid question and a difficult one to answer.  Organic search success does not look the same for every company or every website.  So how can you be sure you’re implementing the best […]

SEO Tips to Increase Organic Traffic

Driving qualified traffic to your site via organic search can be very challenging, especially in highly competitive markets. We all know SEO (Search Engine Optimization) is critical to increase organic traffic to a site, but if you’re failing to make specific optimizations then you’re missing out. SEO is continuously changing. What worked five years ago […]

Landing Page Tests to Increase B2B Leads

We have conducted a multitude of A/B tests, many for B2B clients. Here we will showcase the top performing tests that we ran for paid media landing pages – where the goal was to increase form submissions and generate qualified leads Test the Location of the Form on the Page In one test, simply moving […]

Proving the Value of SEO

There are a lot of concerns surrounding SEO marketing these days and I’m left scratching my head wondering why. Yes, SEO can be complicated and can be seen as a downright waste of time to those who have tried it and haven’t gotten the results they expected. If you’re a marketer who is not sure […]