Three Essential Best Practices To Maximize Conversions
Here are three B2B conversion best practices to transform your website’s user experience and significantly increase conversion rates.
How Did Covid Change B2B Marketing… Forever?
We’ve compiled a summary of the most impactful ways the Covid-19 Pandemic impacted B2B marketing — for both sellers and buyers.
Comparison of B2B Marketing Attribution Models
Let’s explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more…
Facebook Advertising for B2B? Don’t Rule it Out
Facebook advertising is beloved for reaching consumers and has expanded tools and education to fuel small business growth. But is it right for B2B enterprises? When leveraged strategically, Facebook and its parent Meta undoubtedly has a place within your advertising efforts. Here are four reasons to consider Facebook advertising for your next B2B digital advertising […]
B2B Marketers Must Understand Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here’s how…
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
How to Audit Your Brand’s Search Experience
Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you “walked a mile” in your customers’ search shoes? Here’s how…
Is Reddit Worth it for B2B Marketers?
Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?
Google Analytics 4 Implementation Checklist
Increasingly, our industry is entering panic mode as Google announced that their legacy product Universal Analytics will be completely deprecated in July 2023. The main reason for the mass panic is that the free Google Analytics Universal Analytics (UA) underpins roughly 55% of websites. It’s a lynchpin in helping webmasters figure out where their traffic […]
Four SEO Questions – to Beat the Competition
Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors? All digital marketers must ask this fundamental question: Do I really know WHO is out-ranking me, and more importantly… WHY? At Avid Demand, we start every engagement […]