THE AVID DEMAND BLOG
B2B Marketing Tips, Trends, Opinions & Recommendations
Utilize Pipeline Progression Data to Prove Marketing ROI
B2B Marketers must move beyond conversion metrics and utilize pipeline progression data to prove Marketing Return on Investment (MROI)
How to Audit Your Brand’s Search Experience
Marketers must truly understand their customers’ search experience, especially as it relates to your brand. Have you “walked a mile” in your customers’ search shoes? Here’s how…
Is Reddit Worth it for B2B Marketers?
Reddit is skyrocketing in popularity, offers sophisticated advertising capabilities, and niche targeting options. Is it worth the time and effort for B2B marketers?
Google Analytics 4 Implementation Checklist
Increasingly, our industry is entering panic mode as Google announced that their legacy product Universal Analytics will be completely deprecated in July 2023. The main reason for the mass panic
Four SEO Questions – to Beat the Competition
Does your SEO Program rely on a generic, one-size-fits-all, cookie-cutter plan? Or is it based on your unique marketplace, your highest priority keywords, and your top organic competitors? All digital
SmartSearch Marketing Completes Major Rebranding, Launches Avid Demand
SmartSearch Marketing, a leading B2B digital marketing agency, today unveiled a new name, a new logo, and a new website as part of a major rebranding effort which solidifies
Effective B2B Targeting to Maximize Media Spend
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is
CMO’s Share B2B Marketing Budgets (Industry Statistics)
One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage
Understanding the B2B Revenue Engine
We recently attended our client’s annual B2B Marketing conference in Austin, TX; Sirius Summit. Here is an overview of what they had to say about the Revenue Engine. How is