THE AVID DEMAND BLOG
B2B Marketing Tips, Trends, Opinions & Recommendations
When To Use The Google Analytics API
For businesses seeking to streamline their data analysis processes, utilizing the Google Analytics 4 (GA4) API offers a host of advantages over manually retrieving data. However, it’s essential to discern
Selecting The Right Data Visualization Platform
Looker Studio, Power BI, and Tableau each have pros and cons. Learn how to assess factors like human capital, cost, and scalability to find the best fit for your company.
Three Reasons To Merge UA & GA4 Analytics Data
In the ever-evolving world of digital marketing and web analytics, change is inevitable. But when Google announced its decision to permanently delete all Universal Analytics (UA) data in July 2024,
Is It Time to X Out of Twitter for B2B?
Here are 5 critical questions B2B marketers should be asking to determine if X (formerly Twitter) is right for their business.
Three Essential Best Practices To Maximize Conversions
Here are three B2B conversion best practices to transform your website’s user experience and significantly increase conversion rates.
How Did Covid Change B2B Marketing… Forever?
We’ve compiled a summary of the most impactful ways the Covid-19 Pandemic impacted B2B marketing — for both sellers and buyers.
Comparison of B2B Marketing Attribution Models
Let’s explore the pros and cons of various marketing attribution models, including: first-touch, last-touch, linear, time decay, and more…
Facebook Advertising for B2B? Don’t Rule it Out
Facebook advertising is beloved for reaching consumers and has expanded tools and education to fuel small business growth. But is it right for B2B enterprises? When leveraged strategically, Facebook and
B2B Marketers Must Understand Customer Lifetime Value (CLV)
Marketers must understand (or estimate) the lifetime value of a customer in order to prove marketing return on investment. Here’s how…